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Building Email Templates

Sendit offers two powerful ways to create email templates. Choose the Visual Builder for a drag-and-drop experience, or the Rich Text Editor for direct content editing and HTML imports. Both support our smart personalization tags.

Visual Builder

Perfect for responsive layouts without coding.

  • Drag & Drop: Pull components like Text, Buttons, and Images from the sidebar.
  • Visual Styling: Adjust padding, colors, and fonts using the Inspector panel.
  • Responsive: Automatically optimized for mobile and desktop clients.

Rich Text Editor

Best for text-heavy emails or importing existing designs.

  • Direct Editing: Write and format text just like in a document editor.
  • HTML Import: Upload an .html file to instantly load your existing template code.
  • Custom Code: Fine-tune the source code directly if needed.

Personalization with Tags

Make your emails feel personal by inserting dynamic data. Use our smart tag system in both editors.

How to use tags

In Visual Builder

  1. Select a text block.
  2. Click the Tag button in the Inspector panel.
  3. Choose a variable (e.g., Name, Company).

In Rich Text Editor

  1. Place your cursor in the editor.
  2. Click the Tag Dropdown in the toolbar.
  3. Select a variable to insert it instantly.

Smart Fallbacks

Ensure your email looks professional even if data is missing.

Format
%%TAG|Fallback Value%%
Example
Hi %%NAME|Friend%%,

If the NAME data is missing, the email will read "Hi Friend," instead of leaving a blank space.

Pro Tips

  • Test your fallbacks: Send a test email to yourself to ensure default values appear correctly when data is missing.
  • HTML Import: When using the Rich Text Editor, you can upload a full HTML file to get started quickly. The editor will try to preserve your styles.
  • Validation: Both editors will warn you if you type a broken tag (like %%NAME without the closing %%). Fix these errors before sending!