Audience
Recipients & Lists
Recipients are the heartbeat of your email marketing. In Sendit, you can effortlessly manage your contact database and group them into logical sets for targeted messaging.
Managing Recipients
Add recipients manually for small batches or use our high-performance bulk importer for larger CSV files. You can store custom metadata for each recipient to personalize your emails later.
Organizing with Lists
Group your contacts into Lists to streamline your campaign targeting. Lists help you keep your audience segmented by interest, location, or engagement level.
Understanding List Types
A static list is a snapshot of recipients. Once created, the members stay the same until you manually add or remove them. Perfect for one-off events or specific historical groups.
Smart lists are dynamic. They are defined by rules (e.g., "all users with @gmail.com emails"). As your database changes, smart lists auto-update to include anyone matching the criteria.
Use the Quick Build feature to instantly create a list by filtering your entire database. You can search by email, status, or any custom data key like COMPANY or PLAN.
Best Practices
- 1
Use Smart Lists for Automations: Since they update automatically, smart lists are ideal for recurring workflows and drip campaigns.
- 2
Clean Your Data: Regularly check your recipients'
is_activestatus to ensure high deliverability rates. - 3
Leverage Custom Data: Store attributes like
First NameorIndustryto use personalization tags in your templates.